AstroLab Studios & Corbin Visual Present...
The Business of Creativity, Producers Edition 🚀

Featuring: Sheldon Alexander (Associate Producer at Sportsnet, Toronto Raptors), Nancy Rak-Swales (Advertising Production & Operations Leader), Mitch Cappe (Executive Producer at FlareBBDO), and Amanda Wood (Founding Partner at Sister Merci). Moderated by Jon Corbin of Corbin Visual.

🚀 TIMESTAMPS 🚀
0:00 - Intro
3:31 - Importance of Understanding More Than One Role
5:35 - Creativity vs Budget & Decision-making
9:50 - How to Get People Behind a Project
16:04 - Red Flags & Green Flags
28:23 - Bidding Process
39:55 - What Makes Ideas Stand Out
48:50 - How Budgets Are Assigned
53:10 - Is Good Enough, Good Enough?
1:09:00 -  Stress & Worker Satisfaction
1:19:00 - Wrap Up