In today's tech-driven landscape, successful companies all harness the power of video content to captivate audiences, inspire employees, and engage prospective clients. We've noticed a few trends in the tech industry that we would like to share; here are three trending stories that leading tech companies tell through video.
Why was the company founded and how personal is its mission? The most successful companies are generally started because the founders had a burning passion to solve a problem they experienced in their own lives. Using your founder or CEO as the figurehead for this type of content plays incredibly well in both the hiring and pitch room.
Primary Audience: VCs and Prospective Employees
Showcase or highlight an employee who has overcome great obstacles to arrive where they have in their career. Perhaps they travelled around the world to write a new chapter for their family or maybe it's about how they started from the bottom now they're "here". Showcasing dedicated employees who have taken risks and invested in themselves to reach new heights should form an important pillar of your employer brand.
Primary Audience: Existing Employees, Prospective Employees
The holy grail of video content, showcasing happy customers and how you helped them succeed. There is nothing more powerful for the bottom of your funnel than hearing how someone "like you" experienced positive results. A well-produced case study will provide mutual benefits for both you and your client, as organizations who seek excellence and achieved success
Primary Audience: Prospective Clients
Do you have anything to add to this list? What are some trending stories you've seen in the tech industry told through video? Whatever it is, we are here to help you bring it to life ☎️
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